Attendee Demographics

GENDER Male......................................................94% Female....................................................6% AGE Under 17..............................................0.4% 18-24......................................................5% 25-34....................................................15% 35-44....................................................31% 45-54....................................................34% 55-64....................................................13% 65+..........................................................2% EDUCATION LEVEL Some High School or Less.................1% High School Graduate..............................................10% Attended College................................27% College Graduate..............................................43% Some Post Graduate Study.......................................................5% Masters Degree....................................................8% Doctoral Degree....................................6% MARITAL STATUS Married................................................  80% Single....................................................20% ANNUAL HOUSEHOLD INCOME Less Than $20,000...................................................1% $20,000 - $39,999...................................................5% $40,000 - $59,999...................................................9% $60,000 - $79,999.................................................10% $80,000 - $100,000...............................................20% More Than $100,000...............................................55%

ACTIVITIES Camping...............................................67% Fishing...................................................67% Reload Ammo......................................13% Breed/Train Dogs................................11% Off-Roading..........................................35% Car/Truck Repair....................................................19% Small Farming......................................18% Hiking/Backpacking............................20% Shotgun Target Shooting....................35% Handgun Target Shooting..................31% Rifle Target Shooting..........................47% Archery...................................................15% GAME PREFERENCE Whitetail Deer......................................93% Mule Deer ............................................19% Turkey....................................................47% Varmints................................................41% Waterfowl..............................................24% Upland Birds........................................30% Predators..............................................35% Other Big Game...................................20% HUNTING METHOD Rifle.......................................................90% Shotgun................................................61% Handgun..............................................16% Bow/Arrow............................................43% Blackpowder........................................10% Crossbow...............................................4%

HUNTING & MEMBER DEMOGRAPHICS*
• Texans spend 13.4 million days in the field and woods per year 
• Almost $2.3 billion is spent annually on hunting in Texas
• Texas has the highest in-state hunting participation rate of any state in the U.S.
• Deer hunting is the most popular sport in terms of hunters and days—more than 800,000 people hunt deer in Texas!
• The majority of our members are college graduates with an annual household income over $100,000!
• Our members hunt 41+ days a year, primarily whitetail, using a variety of methods.
• Our members demonstrate buying power for many outdoor product categories!